NEW YORK

SHADOW PR
30 West 21st 10th Floor
New York, NY 10010
212.972.0277 | 212.918.9396

LOS ANGELES

SHADOWEST
8340 Melrose Ave
Los Angeles, CA 90069
310.777.7572

About Us

Founded in early 2007 by veteran publicists Brad Zeifman and Lisette Sand-Freedman, SHADOW PR and its team of well-trained publicists have an unmatched breadth of experience, an intimate understanding of numerous industries and maintain long-term relationships with premiere media channels at all influential outlets.

For more than a decade, the founders have devised publicity strategies that have produced tangible and impactful results. They have successfully developed integrated media campaigns on behalf of clients, through sustained press coverage in national and regional magazines and newspapers, electronic media, web-based media and other key outlets.

SHADOW PR's approach and results have captured the loyalty of some of the world's most prestigious companies. Boutique luxury, fashion and beauty brands, Fortune 500 companies, publishing companies, personalities, non-profit organizations, real estate businesses, nightclubs, restaurants and corporate lifestyle brands know that SHADOW PR can create the public knowledge and notoriety critical to industry leadership and strong retail sales.

In 2008, SHADOW PR opened SHADOWest, the West Coast outpost of SHADOW PR. Located in Los Angeles, SHADOWest not only supports the day-to-day East Coast operations with personalized, regional media outreach to press in Los Angeles, San Francisco and Las Vegas, but also represents West Coast-based businesses in the areas of fashion, beauty, nightlife, hospitality and others.

SHADOWinteractive

Establishing and, more importantly, sustaining a distinct online identity is the foundation to shaping public opinion and generating long-standing brand differentiation to consumers in today’s crowded marketplace. SHADOW PR recently Launched SHADOWinteractive, a global social positioning and online optimization firm. SHADOWinteractive cultivates networks of “fans” and expands a brand’s online presence through digital media channels, creative initiatives, social media marketing and results-oriented tactics. SHADOWinteractive knows how to strengthen brand equity. We think like publicists… because we are! While most social media agencies today are comprised of tech-savvy programmers and developers trying to reinvent the wheel on how to promote and grow a brand, SHADOWinteractive employs a team of leading experts to transform and optimize social networking with proven public relations methodologies. We take years of experience distinguishing brands through traditional media and apply parallel tactics and branding strategies to create social experiences that resonate with consumers. Our on-and-offline programs maintain consistent messaging between our clients and the general public.

Our relationships are far reaching into the growing blogosphere and beyond. SHADOW PR is a leading public relations firm boasting significant relationships with celebrities, influential media and tastemakers alike. Our ability to utilize these relationships in a Social Media campaign sets us apart from today’s standard SM agency.

When PR and SM communicate as one, nothing gets lost in translation. So many brands lose the ability to communicate a consistent message across all platforms due to catch-up meetings, varying objectives and distinct targets between their PR and SM agencies. By uniting the divisions under one roof, your media specialists and social media professionals work side-by- side to communicate efficiently and consistently both internally and externally.This also ensures that each team’s efforts are fully supported by one another. For example, once SHADOW PR’s results commence, SHADOWinteractive immediately takes action to echo the results in the digital realm and maintain the dialogue with the community, public interest groups, and consumers alike.

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